Sales Development Representative hiring
Hire SDRs in Lagos
Hiring SDRs in Lagos, Lagos State in 2026 — what the local market looks like, what to budget, and where to find strong candidates.
The Lagos sales development representative market
Lagos concentrates more than half of Nigeria's tech employment — fintech, e-commerce, telco, and the bulk of VC-backed startups. Talent depth is the highest in the country, but so is competition; expect to compete with companies like Flutterwave, Paystack, Moniepoint, and a long tail of growth-stage startups for the strongest candidates. Salaries skew highest here, particularly on Victoria Island and Lekki where most international companies cluster. Remote-first companies hiring nationally treat Lagos rates as the floor, not the median.
SDR roles in Nigeria are most common at startups selling to international customers — the cost arbitrage of a strong English-speaking SDR in Lagos vs the US is hard to beat. Local-market SDRs are rarer; Nigerian SMB sales tends to run on warm intros, not cold outbound. For roles targeting US/UK accounts, the interview signal is a tight email + phone roleplay with a real ICP. For Nigerian-market SDRs, signal is network depth in the relevant industry (banking, retail, healthcare).
What to budget
Updated May 2026 · Lagos baseline adjusted ×1.00 for Lagos
| Seniority | Median (monthly, NGN) |
|---|---|
| Mid (2–5 years) | ₦675,000 |
| Senior (5+ years) | ₦1,350,000 |
Full salary breakdown: Sales Development Representative salary in Nigeria
How Tezera helps you hire here
Post your Sales Development Representative role on Tezera and our AI handles candidate screening, role-specific assessments, and first-round interviews — in Nigerian context. You read the ranked shortlist and run the final conversation. We've shipped this for Nigerian teams hiring in Lagos and elsewhere.