Sales Development Representative hiringLagos · Lagos State

Hire SDRs in Lagos

Hiring SDRs in Lagos, Lagos State in 2026 - what the local market looks like, what to budget, and where to find strong candidates without wading through 300 CVs.

01

The Lagos sales development representative market

Lagos concentrates more than half of Nigeria's tech employment - fintech, e-commerce, telco, and the bulk of VC-backed startups. Talent depth is the highest in the country, but so is competition; expect to compete with companies like Flutterwave, Paystack, Moniepoint, and a long tail of growth-stage startups for the strongest candidates. Salaries skew highest here, particularly on Victoria Island and Lekki where most international companies cluster. Remote-first companies hiring nationally treat Lagos rates as the floor, not the median.

SDR roles in Nigeria are most common at startups selling to international customers - the cost arbitrage of a strong English-speaking SDR in Lagos vs the US is hard to beat. Local-market SDRs are rarer; Nigerian SMB sales tends to run on warm intros, not cold outbound. For roles targeting US/UK accounts, the interview signal is a tight email + phone roleplay with a real ICP. For Nigerian-market SDRs, signal is network depth in the relevant industry (banking, retail, healthcare).

02

Salary references

These are Nigeria-wide published references, not verified Lagos salary distributions. Gross/net treatment is not established. We do not apply assumed city multipliers.

No source-backed range is available for this role yet.

View the complete salary evidence
03

Hire here with Tezera

Post your Sales Development Representative role on Tezera and our AI handles candidate screening and role-specific assessments, then takes the notes while you run the interviews - in Nigerian context. You read the ranked shortlist and focus on the conversation. We've shipped this for Nigerian teams hiring in Lagos and elsewhere.

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Hire your next sales development representative in Lagos using Tezera.

AI handles screening and role-specific assessments, then takes the notes while you interview. You read a ranked shortlist and focus on the conversation.

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